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Bathroom e-commerce seeks "a place"
专栏:行业新闻
发布日期:2015-01-16
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When the cat’s “Double Eleven” and “Double Twelve” shopping carnivals took a large amount of consumption, the mobile micro-businesses quietly entered the mass life circle along with the prevalence of ...

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When the cat’s “Double Eleven” and “Double Twelve” shopping carnivals took a large amount of consumption, the mobile micro-businesses quietly entered the mass life circle along with the prevalence of social software WeChat; When the sales of Big Brother Ali was 57.1 billion, WeChat as a third-party service provider also ushered in the successful entry of a large number of small and micro enterprises and traditional retail enterprises. In the face of the still strong traditional e-commerce and the quietly emerging mobile micro-business, how should the sanitary quotient locate its own online development path and win a place in this turbulent e-commerce field?

Chaotic online order may become the Achilles heel of traditional e-commerce

At present, sanitary quotients are generally developed based on third-party platforms. When consumers obtain indirect sales services from merchants, these platforms are only guided and supervised by rules, and there is no guarantee that services will be put in place. Take Alibaba as an example. There are 8.5 million small and medium-sized sellers and 279 million buyers in the entire Taobao ecosystem. The huge volume has already made them overwhelmed, coupled with the lack of effective resources to support small sellers, causing them to be chaotic. Too much dependence on big sellers, and lead to imbalance of the balance of the rules. In the long run, the increasing carrying capacity of the platform and the imbalance between the parties will lead to more chaotic online ecological order, and the sanitary quotient as an important member of the ecological environment is naturally far-reaching.

At the beginning of the new year, Tmall announced its new regulations - "2015 New Service Standards". The standard content is mainly reflected in its emphasis on honest service, and new measures are introduced for vertical market, member tiered service and after-sales protection. . Entrepreneurs in the bathroom should see that the traditional e-commerce represented by Ali has gradually realized that the chaotic online ecological environment has seriously restricted its development and even threatened its survival.

The "trust" advantage will boost the mobile micro-business

On the whole, the development momentum of traditional e-commerce is still strong, but sanitary ware enterprises should also note that the development momentum of Weishang can not be underestimated. The prevalence of WeChat has laid a solid mass foundation for this new mobile e-commerce model. Of course, the limitations of the congenital platform make the development prospects of micro-businesses not optimistic, but the compensation for the traditional e-commerce disadvantages will become a powerful weapon for its development. This weapon is “trust”. Many people know that because traditional e-commerce exists on the basis of virtual third-party platforms, the trust system is already fragile, and now the chaotic online ecological order has intensified this crisis. Weishang is built on a personal social circle. This circle is set up by itself, and naturally there is no crisis of trust. Sanitary companies can also lower the commercial interest by lowering the concept of recommendation and sharing, thus making up for the shortcomings of traditional e-commerce trust.

Nowadays, the sanitary industry has followed the development of the times and has promoted the promotion of the e-commerce model to a more important position. Therefore, in the face of the e-commerce development environment, sanitary ware enterprises should also pay attention to strengthening corporate credit construction and establishing their own trust system.


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