In the first few days of 2015, the excitement of the TMT field was undoubtedly belonging to smart homes and smart hardware. In the United States, the CES show is a series of smart home control and tes...
In the first few days of 2015, the excitement of the TMT field was undoubtedly belonging to smart homes and smart hardware. In the United States, the CES show is a series of smart home control and testing products. It can be seen that after the deployment of smart homes in 2014, in 2015, the field of smart homes is bound to come to a big explosion. For the cabinet industry, it is undoubtedly a crucial period for transformation. From strategy to tactics, from layout to competition, cabinet companies must grasp well.
The pros and cons of the platform are revealed
Whether it is Google, Apple, Samsung and other international giants, or U+, BAT and Jingdong, Xiaomi, all in the open platform in 2014 to layout smart home. As the strategic focus of implementing smart homes for various brands, 2015 has become a key year for reviewing the competitiveness of these platforms. Although almost all smart home platforms are open to the banner, they make a variety of tricks to attract developers. But the fact is that the developers of smart home are limited, especially the quality developers are not many. In the end, these developers are unlikely to blossom around the various platforms. The biggest possibility is that individual resources are integrated and provided in all directions. Platforms with clear advantages in smart home solutions will stand out.
The popularity of smart homes has become wider
After the promotion of smart home products, concepts and lifestyles in various channels including crowdfunding platforms in 2014, users have formed a preliminary understanding of smart homes. This level of awareness is bound to increase further in 2015, and the maturity of user perception directly affects its specific purchasing decisions. We all know that price is a major factor affecting user perception and brand preference. Since most of the smart home products often have relatively expensive R&D expenditures and promotion costs at the beginning of development, the price remains high, which affects the user's purchasing enthusiasm. It can be said that in the continuous recognition of smart homes, a few active, cost-effective, product-complete solutions and platforms will become an important reference for users to choose smart home products.
Smart cabinets focus on functionality and value
In today's smart home market, there are many creative high-end achievements, and there are very few products that are simple and can solve problems. Under this circumstance, the popularization and development of smart cabinets need to start from the product function, so that consumers can feel the functional advantages of smart cabinets. In addition, smart cabinets should also reflect their own value. Smart cabinet products are a kind of Household items, the current consumer or more value the enjoyment and experience of the product itself, if a smart cabinet is just a display, then it loses its own use value, even if the price is low, it will be difficult to withstand the market test. It can be seen that when the cabinet enterprises promote the smart cabinets, they also need to start from the function and value of the products, which can fundamentally win the market!