In the increasingly fierce competition, the furniture market is gradually weakening, the industry environment continues to be sluggish, profit margins are shrinking, furniture companies are strengthen...
In the increasingly fierce competition, the furniture market is gradually weakening, the industry environment continues to be sluggish, profit margins are shrinking, furniture companies are strengthening their development direction, and they are on the road to transformation. Facing the current situation of rising raw material prices and industry homogenization, how should the price positioning of furniture enterprises proceed? Standing at the crossroads of prices, to the left or to the right? Is it popular or high-end?
The popular consumption level still occupies the vast majority of the market, and it is the backbone of the furniture consumption market. The price route will not lack consumers. This can be said to be a great opportunity for furniture companies. Furniture companies can take the opportunity to develop the mid-end market and help enterprises develop.
The market that is close to the people is relatively closer to the ordinary consumer groups. It is a furniture product that everyone can afford. Its market share is far better than that of the high-end market, which has a positive effect on increasing sales and expanding market influence. However, the price of products that are close to the people is not conducive to the improvement of corporate profits, and there is a slight lack of product revenue.
The high-end market positioning will inevitably reduce the market share of furniture companies. Once the market demand is biased, the furniture enterprises will become in trouble and the enterprises will have limited ability to withstand risks. However, it is undeniable that enterprises entering the high-end market can effectively promote the establishment of the image of the furniture brand and show the enterprise products with a strong posture, thus promoting the development of the enterprise.
With the steady rise of social and economic development, people's economic foundation has gradually strengthened, people's pursuit of high-quality life is "looking up", the demand for high-end furniture will be larger and larger, and the market prospect will be dawn. Furniture companies can boldly open up new markets and take the high-end route.
The transformation direction of furniture enterprises determines the survival of furniture enterprises. From left to right, it is necessary to start from the enterprise itself. From the product, only the transformation around the product is the real transformation, and the furniture enterprises can be saved in the “water fire”. The transformation and transformation affects all aspects of the enterprise, and it takes a whole move. The price positioning of furniture enterprises needs to think twice.