In 2014, the Beijing real estate market was always in a downturn, and the downstream home circulation industry was also affected. In an environment where the industry is getting colder, how to “manual...
In 2014, the Beijing real estate market was always in a downturn, and the downstream home circulation industry was also affected. In an environment where the industry is getting colder, how to “manually” revitalize and warm up the market, test the wisdom of the home store and “work hard”. After the successful transformation of the five major venues, Chengwai Chengjia Plaza will usher in the largest blasting marketing in 2014. With three-dimensional, accurate and complete marketing measures, we will focus on the advantages of real home shopping in a variety of ways.
Home store adjusted for winter
In 2014, the home market was exposed to multiple pressures from weak consumer demand and network e-commerce channels. This winter came earlier. The traditional home store that pays attention to user experience and real materials, strives to exert its advantages through various ways, and strives for customers from multiple channels online and offline.
This year, Chengwai Chengjia Plaza is also self-adjusting. It has built classical and international pavilions, completed the upgrading of the five major venues, upgraded management and services, and sought market opportunities with merchants. Liu Yang, deputy general manager of Chengwai Chengjia Plaza, said: "In the past two years, our management of merchants has changed, from the simple 'rental' to become a community of interests of merchants, with merchants going out and looking for customers. Management, We examine merchants from multiple levels of passenger flow and sales, and at the same time link business performance with team management capabilities; in marketing, we organize group buying activities, enter the community, analyze data, and actively attract customers. We hope that through a number of initiatives, consumers will appreciate The benefits of offline stores, and the quality of service outside the city."
"All staff marketing" enhances confidence
According to reports, on December 6-7, Chengwai Chengjia Plaza will launch the last large-scale blasting promotion of this year. Liu Yang said that the city outside the city has taken the three modes of real estate, telephone and network in the early stage to win the source of tourists, so that the promotion of blasting can be multi-angled and comprehensively covered. It is expected that the audience will reach 5 million in the early stage. The event not only continued the previous stage price, full reduction, lottery and other forms, but also introduced points and discounts on home appliances and merchant brand alliances. This kind of linkage promotion and three-dimensional profit-making measures gave consumers more Offer. Liu Yang said: "Now, our blasting system is more mature. From the previous market adjustment and planning, to the mid-term promotion and implementation, to the later store marketing, we have accumulated a lot of valuable resources and practical experience. This is the blasting ability. One of the key elements of success."